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6
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3
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Ferdinand, Hans-Michael
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AMAK AG
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Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Campus Verlag
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Centre for Competition Policy, University of East Anglia
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Europa Verlag Ges. m.b.H. & Co. KG
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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ICORIA <17., 2018, Valencia>
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1
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Journal of business research : JBR
36
International journal of advertising : the review of marketing communications
33
Journal of advertising research
30
Journal of advertising
27
Journal of marketing communications
26
International journal of advertising : the quarterly review of marketing communications
23
Strategic Direction
18
Journal of promotion management : innovations in planning and applied research
13
Journal of promotion management : JPM
12
The journal of product & brand management
12
International journal of internet marketing and advertising : IJIMA
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Psychology & marketing
11
Journal of retailing and consumer services
10
The journal of brand management : an international journal
10
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of historical research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing
6
European journal of marketing : EJM
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing : ZFP ; journal of research and management
5
International journal of consumer studies
4
International journal of production economics
4
International marketing review
4
Journal of business ethics : JOBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of global fashion marketing : JGfM
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing letters : a journal of research in marketing
4
Report / Marketing Science Institute
4
Springer eBook Collection
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European journal of marketing
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ECONIS (ZBW)
878
Other ZBW resources
28
USB Cologne (EcoSocSci)
13
RePEc
7
EconStor
1
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1
It looks green : effects of green visuals in advertising on Chinese consumers'
brand
perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
2
Derivers of green buying behavior for organic skincare products through an interplay of green
brand
evaluation and green advertisement
Mansoor, Mahnaz
;
Saeed, Abid
;
Kartawinata, Budi Rustandi
; …
- In:
Journal of global fashion marketing : JGfM
13
(
2022
)
4
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013410695
Saved in:
3
Sounds of green : how
brand
name sounds metaphorically convey environmental friendliness
Joshi, Pradnya
;
Kronrod, Ann
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012201581
Saved in:
4
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
5
Green advertising for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
6
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
7
A study on the influence of eco-labels and green advertising on green
brand
equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
8
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
9
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
10
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
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