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~subject:"Advertising"
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Advertising
Consumer behaviour
83,602
Konsumentenverhalten
81,152
Theorie
10,687
Theory
10,485
Relationship marketing
9,085
Beziehungsmarketing
9,055
Betriebsgröße
8,931
Firm size
8,690
Brand management
7,589
Markenführung
7,549
Brand image
6,769
Markenimage
6,729
USA
6,229
United States
5,955
Customer satisfaction
5,705
Online-Handel
5,650
Online retailing
5,639
Kundenzufriedenheit
5,548
Deutschland
4,847
Social Web
4,823
Social web
4,821
Online-Marketing
4,543
Internet marketing
4,532
Service quality
4,491
Dienstleistungsqualität
4,446
Germany
4,415
Brand
4,353
Markenartikel
4,345
Einzelhandel
4,221
Retail trade
4,176
Werbewirkung
3,650
Electronic Commerce
3,635
Advertising effects
3,611
Verbraucherverhalten
3,589
E-commerce
3,529
Experiment
3,454
Emotion
3,258
Werbung
2,972
Privater Konsum
2,933
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562
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Septianto, Felix
23
Gierl, Heribert
16
Eisend, Martin
15
Dahlén, Micael
14
Pelsmacker, Patrick de
12
Taylor, Charles Raymond
12
Chan, Kara
11
Diehl, Sandra
11
Wu, Linwan
11
Yoon, Sukki
11
Dens, Nathalie
10
Rosengren, Sara
10
Boerman, Sophie C.
9
Evans, Nathaniel J.
9
Sahni, Navdeep S.
9
Thaichon, Park
9
Torres, Ivonne M.
9
Dodoo, Naa Amponsah
8
Ghose, Anindya
8
Hudders, Liselot
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Stafford, Marla Royne
8
Terlutter, Ralf
8
Yoon, Hye Jin
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Choi, Yung Kyun
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Wilbur, Kenneth C.
7
Wilson, Christopher
7
Arora, Taanika
6
Bang Nguyen Viet
6
Chen, Huan
6
Esch, Franz-Rudolf
6
Johnson, Garrett A.
6
Kareklas, Ioannis
6
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Axel-Springer-Verlag
8
National Bureau of Economic Research
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
The Nielsen Company (Germany)
1
Tilburg University, School of Economics and Management
1
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Published in...
All
International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
102
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
70
Journal of advertising research
68
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
Journal of retailing and consumer services
41
International journal of internet marketing and advertising : IJIMA
40
Psychology & marketing
39
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of Consumer Marketing
31
European journal of marketing : EJM
24
Journal of current issues and research in advertising : JCIRA
24
Health marketing quarterly
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
European Journal of Marketing
18
Journal of current issues and research in advertising
18
Journal of marketing
17
Journal of marketing research : JMR
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
International journal of consumer studies
16
Journal of global marketing
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of business ethics : JOBE
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing intelligence & planning
14
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of Product & Brand Management
12
Journal of historical research in marketing
12
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Source
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ECONIS (ZBW)
2,917
Other ZBW resources
118
EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
3
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1
An economic analysis of
beef
pricing and newspaper advertising in Toronto
Funk, Thomas F.
;
Meilke, Karl D.
-
1976
Persistent link: https://www.econbiz.de/10002318409
Saved in:
2
We are more tolerant than I : self-construal and consumer responses toward deceptive advertising
Bae, Sohyun
;
Liu, Xiaoyan
;
Ng, Sharon
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 277-291
Persistent link: https://www.econbiz.de/10013273044
Saved in:
3
How does advertising affect market performance? : a note on generic advertising
Hamilton, Stephen F.
;
Richards, Timothy J.
;
Stiegert, …
- In:
Economic inquiry : journal of the Western Economic …
51
(
2013
)
2
,
pp. 1183-1195
Persistent link: https://www.econbiz.de/10009751090
Saved in:
4
Wohlfahrtseffekte der Gemeinschaftswerbung auf Agrarmärkten : eine theoretische und empirische Analyse
Hoff, Klaus
- In:
Berichte über Landwirtschaft : Zeitschrift für …
81
(
2003
)
1
,
pp. 128-149
Persistent link: https://www.econbiz.de/10001743918
Saved in:
5
Optimal international promotion expenditure for differentiated products
Goddard, Ellen
- In:
Review of marketing and agricultural economics
61
(
1993
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10001145050
Saved in:
6
Muß rentable Gemeinschaftswerbung zu einem Preisanstieg führen?
Hoff, Klaus
- In:
Berichte über Landwirtschaft : Zeitschrift für …
76
(
1998
)
4
,
pp. 632-648
Persistent link: https://www.econbiz.de/10001373353
Saved in:
7
Beyond beauty : design symmetry and brand personality
Bajaj, Aditi
;
Bond, Samuel D.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 77-98
Persistent link: https://www.econbiz.de/10011842176
Saved in:
8
Neuroscience marketing : a new age marketing
Tyagi, Shenki
;
Tyagi, Mani
;
Srivastava, Ashish
;
Saluja, …
- In:
Building organizational resilience with neuroleadership
,
(pp. 215-229)
.
2024
Persistent link: https://www.econbiz.de/10014552157
Saved in:
9
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
Wyllie, Jessica
;
Carlson, Jamie
;
Rosenberger, Philip J.
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 697-718
Persistent link: https://www.econbiz.de/10010375803
Saved in:
10
Impact of TV advertisement on the "response process" of the private service holders of Bangladesh
Hoque, Md. Anamul
;
Ahmed, SK Kamal
;
Fouji, Mahmudul Hasan
- In:
Business and Economic Research : BER
3
(
2013
)
1
,
pp. 427-441
Persistent link: https://www.econbiz.de/10009786139
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