Impact of TV advertisement on the "response process" of the private service holders of Bangladesh
Year of publication: |
2013
|
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Authors: | Hoque, Md. Anamul ; Ahmed, SK Kamal ; Fouji, Mahmudul Hasan |
Published in: |
Business and Economic Research : BER. - Las Vegas, Nev. : Macrothink Institute, ISSN 2162-4860, ZDB-ID 2640826-0. - Vol. 3.2013, 1, p. 427-441
|
Subject: | advertisement | consumer behaviour | response process | Bangladesch | Bangladesh | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.5296/ber.v3i1.3549 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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