Purpose – The purpose of this study is to examine the antecedents of consumers' intention to seek samples, a previously unexplored aspect of consumer behavior. Design/methodology/approach – Using as a backdrop Ajzen's theories of reasoned action and planned behavior, a survey of 154...

Purpose – The purpose of this study is to investigate how the interplay of valences (positive or negative) between review texts and ratings affects consumers' reactions to the reviews and the product being assessed. Design/methodology/approach – An experimental design with hypothetical movie...

Purpose – The aim of the research reported in this paper was to identify for which types of products and services consumers find the advertising to lack credibility and in which media this effect is most serious. The association between self‐esteem and skepticism towards advertising was also...