Narrow search
Showing 1 - 2 of 2
Cover Image
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius - In: Health marketing quarterly 38 (2021) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Cover Image
Do Islamic ethics influence consumers' reaction to advertising messages of certain foods? : tracking consumers' reaction using fMRI technology
Al-Kwifi, Osama Sam; Koku, Paul Sergius; Abu Farha, Allam K. - In: Journal of global marketing 35 (2022) 5, pp. 349-367
Persistent link: https://www.econbiz.de/10013466114