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The influence of cultural orientation on gender role representations : horizontal-vertical values in cross-cultural advertising
Tian, Kathy
- In:
International journal of business anthropology
7
(
2017
)
1
,
pp. 49-84
Persistent link: https://www.econbiz.de/10011847990
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Using subvertising to build families' persuasion knowledge in Jamaica
Nelson, Michelle R.
;
Powell, Rachel
;
Ferguson, Gail M.
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 477-494
Persistent link: https://www.econbiz.de/10012313123
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