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~subject:"Advertising"
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Advertising
Consumer behaviour
83,658
Konsumentenverhalten
81,208
Social Web
20,796
Social web
20,765
Emotion
10,814
Relationship marketing
10,447
Beziehungsmarketing
10,421
Theorie
10,014
Theory
9,832
Online-Marketing
8,528
Brand management
8,466
Internet marketing
8,433
Markenführung
8,428
Brand image
7,103
Markenimage
7,071
Online-Handel
6,411
Online retailing
6,400
Customer satisfaction
6,392
Kundenzufriedenheit
6,229
USA
5,637
United States
5,384
Electronic Commerce
5,046
Service quality
4,941
Viral marketing
4,923
Virales Marketing
4,903
Dienstleistungsqualität
4,892
E-commerce
4,874
Deutschland
4,872
Germany
4,553
Brand
4,518
Markenartikel
4,505
Einzelhandel
4,296
Retail trade
4,256
Experiment
4,160
Werbewirkung
4,085
Advertising effects
4,043
Verbraucherverhalten
3,591
Werbung
3,325
Marketingmanagement
3,285
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Septianto, Felix
25
Gierl, Heribert
16
Dahlén, Micael
15
Eisend, Martin
15
Yoon, Sukki
14
Taylor, Charles Raymond
13
Pelsmacker, Patrick de
12
Wu, Linwan
12
Chan, Kara
11
Dens, Nathalie
11
Diehl, Sandra
11
Rosengren, Sara
11
Yoon, Hye Jin
11
Choi, Yung Kyun
10
Terlutter, Ralf
10
Boerman, Sophie C.
9
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Hudders, Liselot
9
Poels, Karolien
9
Sahni, Navdeep S.
9
Stafford, Marla Royne
9
Thaichon, Park
9
Torres, Ivonne M.
9
Fogel, Joshua
8
Ghose, Anindya
8
Mueller, Barbara
8
Quach, Sara
8
Shin, Jiwoong
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Kim, Kacy K.
7
King, Karen Whitehill
7
Lou, Chen
7
Mooij, Marieke K. de
7
Moshary, Sarah
7
Phau, Ian
7
Reijmersdal, Eva A. van
7
Rozendaal, Esther
7
Tucker, Catherine E.
7
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National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
1
Study on the consumer judgment of advertising
1
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Published in...
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International journal of advertising : the review of marketing communications
148
Journal of business research : JBR
111
Journal of marketing communications
101
International journal of advertising : the quarterly review of marketing communications
82
Journal of advertising research
79
Journal of promotion management : innovations in planning and applied research
53
International journal of internet marketing and advertising : IJIMA
47
Journal of retailing and consumer services
47
Journal of advertising
46
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of promotion management : JPM
43
Psychology & marketing
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of Consumer Marketing
32
European journal of marketing : EJM
26
Health marketing quarterly
25
Journal of current issues and research in advertising : JCIRA
25
Journal of current issues and research in advertising
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Marketing letters : a journal of research in marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Asia Pacific journal of marketing and logistics
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of international consumer marketing
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
European Journal of Marketing
18
Marketing : ZFP ; journal of research and management
18
The journal of consumer marketing
18
International journal of consumer studies
17
Journal of marketing
17
Journal of marketing research : JMR
17
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of global marketing
16
Young consumers : insight and ideas for responsible marketers
16
Marketing intelligence & planning
15
European journal of marketing
13
International journal of pharmaceutical and healthcare marketing : IJPHM
12
Journal of Product & Brand Management
12
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Source
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ECONIS (ZBW)
3,267
Other ZBW resources
121
EconStor
7
USB Cologne (EcoSocSci)
6
RePEc
3
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1
The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
Saved in:
2
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
3
A typology of viral ad sharers using sentiment analysis
Kulkarni, Kalpak K.
;
Kalro, Arti D.
;
Sharma, Dinesh
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012171967
Saved in:
4
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
5
The influence of social media advertising on consumer behaviour
Al Akayleh, Fayq
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012595011
Saved in:
6
Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J
;
Thanushree H
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
Saved in:
7
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
8
Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
9
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
10
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
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