Social influence on future review sentiments : an appraisal-theoretic view
Year of publication: |
2019
|
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Authors: | Jha, Ashish Kumar ; Shah, Snehal |
Published in: |
Journal of management information systems : JMIS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-928X, ZDB-ID 2033010-8. - Vol. 36.2019, 2, p. 610-638
|
Subject: | controlled experiment | e-WoM | online reviews | sentiment analysis | social appraisal theory | user reviews | Social Web | Social web | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Emotion |
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