Briggs, Elten; Landry, Timothy D.; Torres, Ivonne M. - In: Journal of Services Marketing 24 (2010) 3, pp. 209-218
Purpose – The primary goal of this study is to examine how services advertising strategy relates to the prevalence of minority portrayals in magazine advertisements. Design/methodology/approach – The paper uses a content analysis method. Over 1,000 advertisements were collected, and 455 were...
