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customer satisfaction
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The effects of humour in online recruitment advertising
Oikarinen, Eeva-Liisa
;
Söderlund, Magnus
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011596765
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2
The "killer" ad : an assessment of advertising violence
Söderlund, Magnus
;
Dahlén, Micael
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
Saved in:
3
Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna
;
Söderlund, Magnus
;
Lindström, Annika
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
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