The effects of humour in online recruitment advertising
Year of publication: |
August 2016
|
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Authors: | Oikarinen, Eeva-Liisa ; Söderlund, Magnus |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 24.2016, 3, p. 180-186
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Subject: | Humour | Recruitment advertising | Online job ads | Attitudes | Intentions | Job seekers | Personalbeschaffung | Recruitment | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Arbeitsuche | Job search | Internet | Werbung | Advertising | Humor |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2016.02.005 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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