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Advertising
Beziehungsmarketing
14
Customer satisfaction
14
Kundenzufriedenheit
14
Relationship marketing
14
Consumer behaviour
13
Dienstleistungsqualität
13
Service quality
13
Konsumentenverhalten
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Beschwerdemanagement
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Complaint management
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Customer service
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Kundenservice
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Advertising effects
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Werbewirkung
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Communication
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Emotion
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Kommunikation
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Sprache
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Customer integration
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Kundenintegration
4
Multilingualism
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Product placement
4
Service recovery
4
Brand management
3
Markenführung
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Mehrsprachigkeit
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Meta-Analyse
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Meta-analysis
3
Product Placement
3
Service failure
3
Value creation
3
Viral marketing
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Virales Marketing
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Advertising planning
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Belgium
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Betriebliche Wertschöpfung
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Brand
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Faseur, Tine
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Geuens, Maggie
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Adams, Leen
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International journal of advertising : the quarterly review of marketing communications
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
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2
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
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