On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Year of publication: |
2012
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Authors: | Faseur, Tine ; Geuens, Maggie |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 3, p. 529-546
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Subject: | Werbung | Advertising | Emotion | Werbewirkung | Advertising effects |
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