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~subject:"Advertising"
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Advertising
Consumer behaviour
106,629
Konsumentenverhalten
104,185
Theorie
14,479
Theory
14,269
Relationship marketing
13,199
Beziehungsmarketing
13,164
Brand management
9,208
Markenführung
9,165
Online-Handel
8,971
Online retailing
8,959
Brand image
8,090
Markenimage
8,052
Social Web
7,562
Social web
7,559
Customer satisfaction
7,550
Kundenzufriedenheit
7,376
Perception
7,270
Markenartikel
7,008
Brand
6,998
Sport
6,978
Datenschutz
6,788
Wahrnehmung
6,749
Data protection
6,085
Sports
6,058
Deutschland
5,925
Online-Marketing
5,906
Internet marketing
5,891
Experiment
5,853
USA
5,528
Electronic Commerce
5,441
Service quality
5,430
Dienstleistungsqualität
5,370
E-commerce
5,293
Germany
5,266
United States
5,196
Einzelhandel
5,153
Werbewirkung
5,110
Retail trade
5,107
Advertising effects
5,065
Emotion
4,619
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2,052
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786
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56
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Septianto, Felix
27
Eisend, Martin
19
Dahlén, Micael
16
Gierl, Heribert
16
Taylor, Charles Raymond
16
Diehl, Sandra
13
Pelsmacker, Patrick de
13
Wu, Linwan
13
Yoon, Sukki
13
Torres, Ivonne M.
12
Chan, Kara
11
Rosengren, Sara
11
Yoon, Hye Jin
11
Bellman, Steven
10
Dens, Nathalie
10
Evans, Nathaniel J.
10
Hudders, Liselot
10
Sahni, Navdeep S.
10
Stafford, Marla Royne
10
Thaichon, Park
10
Wilson, Christopher
10
Boerman, Sophie C.
9
Dodoo, Naa Amponsah
9
Jerath, Kinshuk
9
Mueller, Barbara
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
Shin, Jiwoong
9
Wilbur, Kenneth C.
9
Zúñiga, Miguel Ángel
9
Baek, Tae Hyun
8
Bang Nguyen Viet
8
Ghose, Anindya
8
Narayanan, Sridhar
8
Pauwels, Koen
8
Phau, Ian
8
Quach, Sara
8
Saffer, Henry
8
Terlutter, Ralf
8
Xue, Fei
8
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Center Data
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Consumers, Health, Agriculture and Food Executive Agency
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GFK
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Wageningen Economic Research
12
National Bureau of Economic Research
9
Axel-Springer-Verlag
8
Springer Fachmedien Wiesbaden
7
American Marketing Association
6
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American Management Association, Marketing Division
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
Avrim Lazar and Associates
1
Axel Springer AG
1
BDW, Deutscher Kommunikationsverband
1
Boston College / Department of Economics
1
Centre de Droit et d'Economie du Sport
1
Chambre de commerce et d'industrie de Paris
1
Consumer Research Institute, inc.
1
Consumers, Health and Food Executive Agency
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutscher Kommunikationsverband
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Bürgerrechte und Konstitutionelle Angelegenheiten
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Frankreich / Conseil Économique et Social
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <Veranstaltung> <14., 2015, London>
1
ICORIA <Veranstaltung> <15., 2016, Ljubljana>
1
ICORIA <Veranstaltung> <16., 2017, Gent>
1
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International journal of advertising : the review of marketing communications
163
Journal of business research : JBR
132
Journal of marketing communications
121
International journal of advertising : the quarterly review of marketing communications
88
Journal of advertising research
72
Marketing science
62
Journal of promotion management : JPM
60
Journal of retailing and consumer services
59
Journal of promotion management : innovations in planning and applied research
57
Psychology & marketing
46
International journal of internet marketing and advertising : IJIMA
44
Journal of advertising
43
Journal of advertising : official publication of the American Academy of Advertising
41
Journal of current issues and research in advertising : JCIRA
36
Journal of Consumer Marketing
34
Journal of current issues and research in advertising
31
Health marketing quarterly
30
European journal of marketing : EJM
28
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Marketing letters : a journal of research in marketing
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
International journal of consumer studies
23
Journal of global marketing
22
Journal of international consumer marketing
22
Asia Pacific journal of marketing and logistics
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of marketing
20
Journal of marketing research : JMR
20
Young consumers : insight and ideas for responsible marketers
19
European Journal of Marketing
18
European journal of marketing
18
Journal of business ethics : JOBE
18
Marketing : ZFP ; journal of research and management
17
Marketing intelligence & planning
16
The journal of consumer marketing
16
The journal of product & brand management
16
International journal of hospitality management
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
15
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ECONIS (ZBW)
3,813
Other ZBW resources
129
EconStor
7
USB Cologne (EcoSocSci)
7
RePEc
5
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1
The influence of alcohol on advertising
perception
and recall during a
sports
viewing experience
Ellert, Guido
;
Schafmeister, Guido
;
Mueller, Florian
; …
- In:
European Sport management quarterly : ESMQ
14
(
2014
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10010376554
Saved in:
2
Brand attitude and purchase intention linkages in smartphone advertising : moderating role of psychological contract violation
Karamchandani, Shikha
;
Mehta, Anushree
;
Jayswal, Mitesh
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10014310028
Saved in:
3
Can data-driven precision marketing promote user ad clicks? : evidence from advertising in WeChat moments
Yu, Chuanpeng
;
Zhang, Zhengang
;
Lin, Chunpei
;
Wu, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 481-492
Persistent link: https://www.econbiz.de/10012372707
Saved in:
4
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
5
Gender differences in the wearable preferences, device and advertising value perceptions : smartwatches vs. fitness trackers
Gupta, Manali
;
Sinha, Neena
;
Singh, Pratibha
;
Chuah, …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
2
,
pp. 199-225
Persistent link: https://www.econbiz.de/10012533943
Saved in:
6
Effect of colours on sponsor recall
Toh, Brendon
;
Leng, Ho Keat
;
Phua, Yi Xian Philip
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 797-808
Persistent link: https://www.econbiz.de/10014285897
Saved in:
7
Impacts of game attractiveness and color of message on
sport
viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam
;
Elahi, Alireza
;
Akbari Yazdi, Hossein
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Saved in:
8
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
9
Advertising decision makers' and consumers' perceptions of media substitutability
Golob, Urša
;
Podnar, Klement
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 798-816
Persistent link: https://www.econbiz.de/10011433666
Saved in:
10
Exploring the factors of green advertising that entices purchase behaviour among Bangaloreans
Saravanaraj, M. G.
;
Pillai, Sruthi
- In:
International journal of business excellence
14
(
2018
)
2
,
pp. 275-283
Persistent link: https://www.econbiz.de/10011954116
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