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7
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5
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Malik, Garima
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Yan, Ruiliang
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4
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4
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4
Eisend, Martin
4
Gijsenberg, Maarten J.
4
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4
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Rapp, Stan
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Rosengren, Sara
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Wang, Jing
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Ščeulovs, Deniss
4
Baack, Donald
3
Belch, George E.
3
Belch, Michael A.
3
Belz, Frank
3
Berger, Arthur Asa
3
Botzenhardt, Florian
3
Brown, Stephen
3
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3
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NetLibrary, Inc
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Friedrich-Alexander-Universität Erlangen-Nürnberg / Institut für Freie Berufe
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1
Haufe-Lexware GmbH & Co. KG
1
Henley Business School, University of Reading
1
ICC Deutschland Internationale Handelskammer
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European Journal of Marketing
30
Young Consumers
18
Journal of advertising research
15
Journal of historical research in marketing
15
Journal of marketing communications
14
SpringerLink / Bücher
13
Journal of Consumer Marketing
12
European journal of marketing : EJM
11
Journal of business research : JBR
10
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
International journal of internet marketing and advertising : IJIMA
9
Journal of marketing management : MM
8
Journal of promotion management : innovations in planning and applied research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing Intelligence & Planning
8
Strategic Direction
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
7
European journal of operational research : EJOR
6
Journal of marketing
6
Journal of promotion management : JPM
6
Research
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
International journal of islamic marketing and branding
5
International journal of technology marketing : IJTMkt
5
Journal of Product & Brand Management
5
Journal of advertising : official publication of the American Academy of Advertising
5
The marketing review
5
Basler Schriften zum Marketing
4
Corporate communications : an international journal
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of marketing research : JMR
4
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ECONIS (ZBW)
988
Other ZBW resources
111
USB Cologne (EcoSocSci)
62
RePEc
27
BASE
10
USB Cologne (business full texts)
1
EconStor
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1
Selling whiteness? : a critical review of the literature on
marketing
and racism
Davis, Judy Foster
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 134-177
Persistent link: https://www.econbiz.de/10011883330
Saved in:
2
[
Marketing
: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
3
Die
Marketing
-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
4
Complete multilingual dictionary of advertising
marketing
and communications : English-French-German
Paetzel, Hans W.
-
1990
-
1990 print
Persistent link: https://www.econbiz.de/10000138253
Saved in:
5
InterActive
marketing
: how to use integrated offer-driven advertising, database
marketing
and sales promotion to create maximum action
Williams, Martin T.
-
1994
Persistent link: https://www.econbiz.de/10000149984
Saved in:
6
Promotion : Persuasive communication in
marketing
Tillman, Rollie
;
Kirkpatrick, Charles Atkinson
-
1968
Persistent link: https://www.econbiz.de/10000568028
Saved in:
7
The
marketing
communications process
DeLozier, M. W.
-
1976
Persistent link: https://www.econbiz.de/10000049919
Saved in:
8
Marketing
communication : Modern promotional strategy
Webster, Frederick Elmer
-
1971
Persistent link: https://www.econbiz.de/10000572068
Saved in:
9
Marketing
Hiam, Alexander
-
2006
Persistent link: https://www.econbiz.de/10003288140
Saved in:
10
Mehr Umsatz durch erfolgreiches Reifenmarketing : 30 Ideen für Ihr Autohaus
Motejat, Frank
-
2009
-
1., Aufl.
Persistent link: https://www.econbiz.de/10003809811
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