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The language of champagne in nineteenth-century Britain
Harding, Graham - In: History of retailing and consumption 9 (2023) 2, pp. 203-220
Persistent link: https://www.econbiz.de/10014446708
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Aesthetics for a polite society : language and the marketing of second-hand goods in eighteenth-century London
Blondé, Bruno; De Mulder, Alessandra; Stobart, Jon - In: The economic history review 77 (2024) 3, pp. 953-974
Persistent link: https://www.econbiz.de/10015047921
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The influence of green message types on advertising effectiveness for luxury and budget hotel segments
Sahin, Safak; Baloglu, Seyhmus; Topcuoglu, Esra - In: The Cornell hospitality quarterly 61 (2019) 4, pp. 443-460
Persistent link: https://www.econbiz.de/10012307855
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Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish; Soscia, Isabella - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
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A study on the attributes of travel website and the advertising communication effect- simulation of Bayesian structural equation modeling
Lan, Ping-Chien; Cheng, Jen-Son - In: The empirical economics letters : a monthly … 18 (2018) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10012314186
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Effective domestic tourism advertising layout : lithuanian perspective
Grigaliūnaitė, Viktorija; Pilelienė, Lina - In: Central European business review : CEBR 12 (2023) 5, pp. 93-116
Persistent link: https://www.econbiz.de/10014525460
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Tourism advertising in times of crisis : the case of Spain and COVID-19
Martín-Critikián, Davinia; Rodríguez-Terceño, José; … - In: Administrative Sciences : open access journal 11 (2021) 3, pp. 1-14
of the crisis essential, especially for a country as reliant on tourism as Spain. The purpose of this research is to …
Persistent link: https://www.econbiz.de/10012793663
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Language and advertising effectiveness : code-switching in the Korean marketplace
Ahn, Jungsun; La Ferle, Carrie; Lee, Doohwang - In: International journal of advertising : the quarterly … 36 (2017) 3, pp. 477-495
Persistent link: https://www.econbiz.de/10011707426
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Framing and word choice in childhood obesity reduction-focused advertising
Mayer, James Mark; Peev, Plamen; Mayer, Abby - In: Journal of managerial issues : JMI 34 (2022) 3, pp. 264-284
Persistent link: https://www.econbiz.de/10013397546
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Interaction between Finance, Tourism and Advertising : Evidence from Turkey
Zeren, Feyyaz - 2014
businesses in tourism sector, to advertising durations was detected.The originality of this research – In this study, unlike … others, variables like tourism index which represents businesses in tourism sector and tourism advertising durations were …The purpose – It is important to emphasize that a research on relationship between tourism, finance and advertisement …
Persistent link: https://www.econbiz.de/10013040166