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Persistent link: https://www.econbiz.de/10011399533
This article examines a range of writings on advertising. It shows that advertising has been written about as instrumental to an emerging capitalistic market, touted as a flamboyant lifestyle in autobiographical tales of charismatic advertising leaders, depicted as a coercive tool of...
Persistent link: https://www.econbiz.de/10010247077
This essay discusses how working from within an advertising agency as an anthropologist yields particular advantages in terms of presenting anthropological insights and gaining access to information that one would not have been privy to, compared to a study of advertising from the outside....
Persistent link: https://www.econbiz.de/10011695150
Persistent link: https://www.econbiz.de/10013182234
"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and...
Persistent link: https://www.econbiz.de/10012215821