Anthropologist in advertising agencies : mediating structures of power and knowledge capital by managing relationships
Year of publication: |
2017
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Authors: | Malefyt, Timothy de Waal |
Published in: |
Journal of business anthropology. - Frederiksberg : CBS Library, ISSN 2245-4217, ZDB-ID 2753413-3. - Vol. 6.2017, 1, p. 89-101
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Subject: | advertising | consumer research | fieldwork | frame analysis | relationship management | Konsumentenverhalten | Consumer behaviour | Werbewirtschaft | Advertising industry | Werbung | Advertising | Beziehungsmarketing | Relationship marketing |
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