The present study builds on the literature already available on the inter-linkages between advertisement and sales by focusing on India. The data used in the study is the secondary data taken from the annual reports of the company and the then the statistical tools i.e. mean, median, std....

The present study evaluates the relationship between advertisement expenditure, sales revenue and the profits of companies, which are listed in the National Stock Exchange (NSE).In the past researchers evaluated the impact of sales on advertisement or sales. The present research will study the...

Advertising is an important tool of marketing as it helps the business in achieving the competitive advantage by selling its products and overcoming the rivals. Companies spend money on the advertisements in order to make sure that the masses are aware of their products, features and advantages...

Drip marketing is also a new phase of e-marketing. Drip Marketing is a communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of E-mail marketing, although other media can also be used. The advantages...