Causal Effect of Advertisement on Profit and Sales
Year of publication: |
2011
|
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Authors: | Singh, Sanjeet |
Other Persons: | Sharma, Gagan Deep (contributor) ; Mahendru, Mandeep (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Gewinn | Profit | Kausalanalyse | Causality analysis | Werbewirkung | Advertising effects | Rentabilität | Profitability | Absatz | Sales |
Extent: | 1 Online-Ressource (12 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 5, 2011 erstellt |
Other identifiers: | 10.2139/ssrn.1905424 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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