Narrow search
Showing 1 - 3 of 3
Cover Image
Viral advertising : a field experiment on viral intentions and purchase intentions
Petrescu, Maria; Korgaonkar, Pradeep; Gironda, John - In: Journal of internet commerce 14 (2015) 3, pp. 384-405
Persistent link: https://www.econbiz.de/10011432438
Cover Image
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep; Petrescu, Maria; Karson, Eric - In: Journal of promotion management : JPM 21 (2015) 1, pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Cover Image
Hispanics and viral advertising
Korgaonkar, Pradeep; Petrescu, Maria; Gironda, John - In: Journal of retailing and consumer services 32 (2016), pp. 46-59
Persistent link: https://www.econbiz.de/10011556612