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Advertising
Consumer behaviour
81,935
Konsumentenverhalten
79,456
Social Web
20,294
Social web
20,263
Theorie
12,972
Theory
12,731
Product quality
10,726
Produktqualität
10,704
Relationship marketing
9,993
Beziehungsmarketing
9,969
Online-Marketing
8,262
Brand management
8,246
Markenführung
8,208
Internet marketing
8,170
Brand image
6,974
Markenimage
6,939
Online-Handel
6,166
Online retailing
6,154
USA
6,070
Customer satisfaction
6,019
Kundenzufriedenheit
5,851
United States
5,801
Service quality
5,427
Dienstleistungsqualität
5,374
Deutschland
5,094
Electronic Commerce
4,944
Viral marketing
4,806
Virales Marketing
4,786
E-commerce
4,768
Germany
4,752
Brand
4,457
Markenartikel
4,449
Einzelhandel
4,267
Retail trade
4,225
Werbewirkung
3,888
Advertising effects
3,847
Experiment
3,624
Verbraucherverhalten
3,571
Emotion
3,385
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Septianto, Felix
23
Gierl, Heribert
16
Eisend, Martin
15
Yoon, Sukki
14
Dahlén, Micael
13
Taylor, Charles Raymond
13
Pelsmacker, Patrick de
12
Wu, Linwan
12
Chan, Kara
11
Dens, Nathalie
11
Diehl, Sandra
11
Rosengren, Sara
11
Choi, Yung Kyun
10
Laussel, Didier
10
Terlutter, Ralf
10
Yoon, Hye Jin
10
Dodoo, Naa Amponsah
9
Evans, Nathaniel J.
9
Hudders, Liselot
9
Sahni, Navdeep S.
9
Stafford, Marla Royne
9
Thaichon, Park
9
Torres, Ivonne M.
9
Fogel, Joshua
8
Ghose, Anindya
8
Moraga-González, José Luis
8
Mueller, Barbara
8
Poels, Karolien
8
Quach, Sara
8
Shin, Jiwoong
8
Sonnac, Nathalie
8
Wilbur, Kenneth C.
8
Zúñiga, Miguel Ángel
8
Bellman, Steven
7
Kim, Kacy K.
7
King, Karen Whitehill
7
Lehmann, Donald R.
7
Linnemer, Laurent
7
Lou, Chen
7
Mooij, Marieke K. de
7
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National Bureau of Economic Research
9
Springer Fachmedien Wiesbaden
9
Axel-Springer-Verlag
8
American Marketing Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
1
Centre for International Research on Communication and Information Technologies
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
European Advertising Academy
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsgruppe Konsum und Verhalten
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Förderverein Marburger Japan-Reihe
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <16., 2017, Gent>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
Institut für Betriebswirtschaftslehre, Wirtschaftswissenschaftliche Fakutät
1
Institute of Economic Research, Kyoto University
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Handelstagung <1987, Rüschlikon>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
NetLibrary, Inc
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
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Published in...
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International journal of advertising : the review of marketing communications
145
Journal of business research : JBR
110
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
79
Journal of advertising research
73
Journal of promotion management : innovations in planning and applied research
51
International journal of internet marketing and advertising : IJIMA
45
Journal of retailing and consumer services
45
Journal of advertising
44
Journal of advertising : official publication of the American Academy of Advertising
43
Journal of promotion management : JPM
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
40
Psychology & marketing
39
Journal of Consumer Marketing
32
European journal of marketing : EJM
26
Health marketing quarterly
24
Journal of current issues and research in advertising : JCIRA
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of current issues and research in advertising
22
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Marketing letters : a journal of research in marketing
20
European Journal of Marketing
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of international consumer marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
Journal of marketing research : JMR
18
International journal of consumer studies
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of global marketing
16
International journal of industrial organization
15
Young consumers : insight and ideas for responsible marketers
14
European journal of marketing
13
Journal of Product & Brand Management
13
Marketing intelligence & planning
13
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Source
All
ECONIS (ZBW)
3,295
Other ZBW resources
121
RePEc
9
EconStor
7
USB Cologne (EcoSocSci)
6
BASE
1
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1
Ratings, reviews, and the marketing of new products
Fainmesser, Italy P.
;
Lauga, Dominique Olié
;
Ofek, Elie
- In:
Management science : journal of the Institute for …
67
(
2021
)
11
,
pp. 7023-7045
Persistent link: https://www.econbiz.de/10012703784
Saved in:
2
Viral advertising : message quality, trust and consumers intention to share the content in social media
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 111-124
Persistent link: https://www.econbiz.de/10012140188
Saved in:
3
The influence of social media advertising on consumer behaviour
Al Akayleh, Fayq
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012595011
Saved in:
4
Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J
;
Thanushree H
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
Saved in:
5
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
6
Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
7
Advertising in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
8
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
9
Do word of mouth and advertising messages on social networks influence the purchasing behavior of college students?
Wallace, Dawn
;
Walker, Josie
;
Lopez, Tará
;
Jones, Mike
- In:
The journal of applied business research
25
(
2009
)
1
,
pp. 101-109
Persistent link: https://www.econbiz.de/10003801467
Saved in:
10
Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju
;
Fogel, Joshua
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
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