Can Online Word-of-Mouth Communication Reveal True Product Quality? Experimental Insights, Econometric Results, and Analytical Modeling
Year of publication: |
2016
|
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Authors: | Hu, Nan ; Pavlou, Paul A. ; Zhang, Jie (Jennifer) |
Publisher: |
[S.l.] : SSRN |
Subject: | Produktqualität | Product quality | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (34 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 1, 2006 erstellt |
Other identifiers: | 10.2139/ssrn.2380731 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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