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Protecting the Brand : Busting...
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Advertising
Markenführung
17,075
Brand management
17,064
Markenartikel
9,142
Konsumentenverhalten
8,309
Consumer behaviour
8,301
Brand
8,047
Markenimage
7,428
Brand image
7,284
Beziehungsmarketing
2,706
Relationship marketing
2,704
Markenpolitik
2,226
Social Web
1,860
Social web
1,857
Deutschland
1,692
Online-Marketing
1,638
Internet marketing
1,604
Marketingmanagement
1,539
Marketing management
1,515
Germany
1,402
Werbewirkung
1,244
Theorie
1,235
Theory
1,225
Advertising effects
1,224
Marketing
1,064
Luxusgüter
981
Luxury goods
980
USA
948
Werbung
944
United States
920
Handelsmarke
800
Einzelhandel
779
Retail trade
753
Store brand
750
Corporate reputation
695
Firmenimage
695
Brand loyalty
694
Internationales Marketing
669
Customer satisfaction
667
Kundenzufriedenheit
666
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Undetermined
419
Free
102
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Article
645
Book / Working Paper
204
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Article in journal
581
Aufsatz in Zeitschrift
581
Aufsatz im Buch
57
Book section
57
Graue Literatur
23
Non-commercial literature
23
Hochschulschrift
16
Thesis
14
Arbeitspapier
13
Aufsatzsammlung
13
Working Paper
13
Collection of articles of several authors
12
Sammelwerk
12
Case study
8
Fallstudie
8
Konferenzschrift
7
Conference paper
6
Konferenzbeitrag
6
Conference proceedings
4
Lehrbuch
4
Bibliografie enthalten
3
Bibliography included
3
Einführung
3
Ratgeber
3
Textbook
3
Bibliografie
2
Collection of articles written by one author
2
Guidebook
2
Reprint
2
Sammlung
2
Article
1
Ausstellungskatalog
1
Bibliographie
1
Bildband
1
Company information
1
Fallstudiensammlung
1
Festschrift
1
Firmeninformation
1
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1
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English
772
German
63
Undetermined
6
French
3
Italian
3
Polish
2
Russian
2
Swedish
1
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Author
All
Gierl, Heribert
7
Dens, Nathalie
6
Hayes, Jameson L.
6
Keller, Kevin Lane
6
Ko, Eunju
6
Pelsmacker, Patrick de
6
Septianto, Felix
6
Romaniuk, Jenni
5
Rosengren, Sara
5
Srinivasan, Shuba
5
Taylor, Charles Raymond
5
Buijzen, Moniek
4
Cohen, Justin
4
Kennedy, Rachel
4
Klapper, Daniel
4
Milfeld, Tyler
4
Roberts, Kevin W. S.
4
Rozendaal, Esther
4
Seo, Yuri
4
Srivastava, R. K.
4
Vashisht, Devika
4
Wang, Jing
4
Adeola, Ogechi
3
Allen, Chris T.
3
Beal, Virginia
3
Bellman, Steven
3
Bernritter, Stefan F.
3
Botzenhardt, Florian
3
Chen, Huan
3
Chioveanu, Ioana
3
Dahlén, Micael
3
Du, Rex Yuxing
3
Faulkner, Margaret
3
Ferdinand, Hans-Michael
3
Guzman, Francisco
3
Hackley, Christopher E.
3
Hill, Shawndra
3
Huber, Frank
3
Hudders, Liselot
3
Karray, Salma
3
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Institution
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American Marketing Association
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
AMA Winter Academic Conference <2021, Online>
1
AMAK AG
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
Campus Verlag
1
Centre for Competition Policy, University of East Anglia
1
Europa Verlag Ges. m.b.H. & Co. KG
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <17., 2018, Valencia>
1
Information Resources Management Association
1
Museum der Arbeit <Hamburg>
1
Reemtsma-Cigarettenfabriken <Hamburg>
1
Springer Fachmedien Wiesbaden
1
Springer VS
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
United States Trademark Association
1
Université Paris-Dauphine
1
Université Paris-Dauphine (Paris IX)
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Published in...
All
Journal of business research : JBR
36
International journal of advertising : the review of marketing communications
30
Journal of advertising research
29
Journal of marketing communications
25
Journal of advertising
23
International journal of advertising : the quarterly review of marketing communications
22
Journal of promotion management : JPM
12
The journal of product & brand management
12
Journal of promotion management : innovations in planning and applied research
11
International journal of internet marketing and advertising : IJIMA
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of retailing and consumer services
10
The journal of brand management : an international journal
10
Psychology & marketing
9
Journal of historical research in marketing
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing
6
European journal of marketing : EJM
5
Journal of global marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing : ZFP ; journal of research and management
5
International journal of consumer studies
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Marketing letters : a journal of research in marketing
4
Report / Marketing Science Institute
4
Springer eBook Collection
4
SpringerLink / Bücher
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Vision : the journal of business perspective
4
European journal of marketing
3
European journal of operational research : EJOR
3
Global business review
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of production economics
3
International marketing review
3
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Source
All
ECONIS (ZBW)
827
USB Cologne (EcoSocSci)
13
RePEc
7
EconStor
1
Other ZBW resources
1
Showing
1
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10
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849
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date (oldest first)
1
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
2
Communication strategy and Romanian brands' dynamics between 2012 and 2013
Secară, Carmen Gabriela
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 312-317
Persistent link: https://www.econbiz.de/10011544548
Saved in:
3
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
4
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
5
Investigating the advertising antecedents to and consequences of
brand
experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
6
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1982
-
Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Saved in:
7
The influence of changing advertising support on consumers' perceptions of
brand
prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
8
Co-branding in advertising : the issue of product and
brand
fit
Geuens, Maggie
(
contributor
);
Pecheux, Claude
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003332108
Saved in:
9
Brand
new China : advertising, media, and commercial culture
Wang, Jing
-
2008
Persistent link: https://www.econbiz.de/10003489546
Saved in:
10
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
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