The influence of changing advertising support on consumers' perceptions of brand prices
Year of publication: |
1991
|
---|---|
Authors: | De Chernatony, Leslie |
Publisher: |
London |
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Markenführung | Brand management | Markenimage | Brand image | Werbung | Advertising | Wahrnehmung | Perception | Preismanagement | Pricing strategy | Markenartikel | Brand |
Extent: | I, 25 S |
---|---|
Series: | Working paper series / The City University Business School. - London, ISSN 0140-1041, ZDB-ID 2831992-8. - Vol. 110 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
-
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei, (2014)
-
Simmonds, Lucy, (2020)
-
Chan, Fong Yee, (2017)
- More ...
-
Corporate marketing and service brands - Moving beyond the fast-moving consumer goods model.
McDonald, Malcolm, (2001)
-
De Chernatony, Leslie, (1990)
-
De Chernatony, Leslie, (1991)
- More ...