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Pakistani youth manipulated through night-packages advertising discourse

Ahmed, Zahid; Su, Ling; Ahmed, Khalid - In: Human systems management : HSM 36 (2017) 2, pp. 151-162

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Political ideology in consumer resistance : analyzing far-right opposition to multicultural marketing

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Anthropomorphizing religious advertising : the moderating role of political ideology

Van Esch, Patrick; Cui, Yuanyuan; Arli, Denni; … - In: Psychology & marketing 39 (2022) 12, pp. 2284-2301

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The "Veblen" effect, targeted advertising and consumer welfare

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Television ad-skipping, consumption complementarities and the consumer demand for advertising

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Television ad-skipping, consumption complementarities and the consumer demand for Advertising

Tuchman, Anna; Nair, Haikesh; Gardete, Pedro - 2017 - This version: August 2017

Abstract Endogenous consumption of advertising is common. Consumers can choose to change channels to avoid TV ads, click away from paid online video ads, or discard direct mail without reading advertised details. As technological advances give firms improved abilities to target individual...

Persistent link: https://www.econbiz.de/10011862244