The "Veblen" effect, targeted advertising and consumer welfare
Year of publication: |
August 2016
|
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Authors: | Pepall, Lynne ; Reiff, Joseph |
Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 145.2016, p. 218-220
|
Subject: | Targeted advertising | Peer effects | Monopoly | Consumer welfare | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Konsumentenrente | Consumer surplus | Monopol | Werbung | Advertising | Wohlfahrtsanalyse | Welfare analysis | Zielgruppe | Target group | Konsumtheorie | Consumption theory |
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