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Recent developments in dynamic advertising research

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Recent developments in dynamic advertising research

Huang, Jian; Leng, Mingming; Liang, Liping - In: European Journal of Operational Research 220 (2012) 3, pp. 591-609

A variety of continuous-time differential functions have been developed to investigate dynamic advertising problems in business and economics fields. Since major dynamic models appearing before 1995 have been reviewed by a few survey papers, we provide a comprehensive review of the dynamic...

Persistent link: https://www.econbiz.de/10010597597