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Advertising
Mathematische Optimierung
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24,689
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Online-Marketing
13,229
Internet marketing
13,113
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Sayedi, Amin
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5
Athey, Susan
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International journal of advertising : the review of marketing communications
83
International journal of internet marketing and advertising : IJIMA
43
Journal of business research : JBR
43
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
27
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of retailing and consumer services
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of promotion management : JPM
17
Journal of marketing research : JMR
16
European journal of operational research : EJOR
15
Psychology & marketing
13
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Journal of marketing
12
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
Young consumers : insight and ideas for responsible marketers
10
European journal of marketing : EJM
9
CESifo working papers
8
Electronic commerce research
8
Journal of advertising
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
Operations research
8
Cogent business & management
7
Discussion papers / CEPR
7
International journal of electronic commerce : IJEC
7
Marketing intelligence & planning
7
NBER working paper series
7
Technological forecasting & social change : an international journal
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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ECONIS (ZBW)
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BASE
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EconStor
2
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1
Optimal quality scores in sponsored search auctions : full extraction of advertisers’ surplus
Yoon, Kiho
- In:
The B.E. journal of theoretical economics
10
(
2010
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10009545024
Saved in:
2
Co-evolution-based mechanism design for sponsored search advertising
Yuan, Yong
;
Zeng, Daniel
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 537-547
Persistent link: https://www.econbiz.de/10009730152
Saved in:
3
Optimal keyword bidding in search-based advertising with target exposure levels
Selçuk, Barış
;
Özlük, Özgür
- In:
European journal of operational research : EJOR
226
(
2013
)
1
,
pp. 163-172
Persistent link: https://www.econbiz.de/10009716325
Saved in:
4
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred
;
Jerath, Kinshuk
;
Sayedi, Amin
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10011459512
Saved in:
5
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred
;
Desai, Preyas S.
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
61
(
2015
)
3
,
pp. 507-519
Persistent link: https://www.econbiz.de/10010505845
Saved in:
6
Keyword search advertising and limited budgets
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 882-896
Persistent link: https://www.econbiz.de/10011410015
Saved in:
7
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
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8
A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nabout, Nadia Abou
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 668-691
Persistent link: https://www.econbiz.de/10011296914
Saved in:
9
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
10
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
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