Position auctions with budget constraints : implications for advertisers and publishers
Year of publication: |
2015
|
---|---|
Authors: | Lu, Shijie ; Zhu, Yi ; Dukes, Anthony |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 6, p. 897-905
|
Subject: | position auctions | generalized second-price auctions | budget constraints | Internet marketing | online advertising | game theory | Online-Marketing | Auktionstheorie | Auction theory | Auktion | Auction | Spieltheorie | Game theory | Budgetrestriktion | Budget constraint | Suchmaschine | Search engine | Werbung | Advertising | Werbewirkung | Advertising effects | Internet |
-
First-price auctions in online display advertising
Despotakis, Stylianos, (2021)
-
Keyword management costs and "broad match" in sponsored search advertising
Amaldoss, Wilfred, (2016)
-
Cooperative search advertising
Cao, Xinyu, (2019)
- More ...
-
Position Auctions with Budget-Constraints : Implications for Advertisers and Publishers
Lu, Shijie, (2017)
-
Selective reporting of factual content by commercial media
Zhu, Yi, (2015)
-
Dukes, Anthony, (2019)
- More ...