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Advertising
Online-Marketing
12,760
Internet marketing
12,752
Brand image
11,172
Markenimage
11,010
Consumer behaviour
10,494
Konsumentenverhalten
10,426
Brand management
7,988
Markenführung
7,946
Social Web
6,191
Social web
6,191
Brand
3,521
Markenartikel
3,481
Relationship marketing
3,178
Beziehungsmarketing
3,172
Werbewirkung
2,918
Advertising effects
2,913
Online retailing
2,141
Online-Handel
2,141
Werbung
2,131
Electronic Commerce
2,115
E-commerce
2,028
Viral marketing
2,018
Virales Marketing
2,018
Marketingmanagement
1,685
Marketing management
1,675
Internet
1,147
Tourism marketing
1,015
Tourismusmarketing
1,015
Customer satisfaction
1,012
Kundenzufriedenheit
1,004
Social media
902
Website
894
Designation of origin
891
Herkunftsbezeichnung
891
Deutschland
883
social media
873
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860
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800
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795
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Wilbur, Kenneth C.
13
Jerath, Kinshuk
12
Pelsmacker, Patrick de
12
Bonatti, Alessandro
10
Rozendaal, Esther
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Bergemann, Dirk
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Bellman, Steven
8
Choi, Yung Kyun
8
Dwivedi, Yogesh Kumar
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Reijmersdal, Eva A. van
8
Voorveld, Hilde
8
Boerman, Sophie C.
7
Cohen, Justin
7
Dens, Nathalie
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Arora, Taanika
6
Calvano, Emilio
6
Cho, Chang-Hoan
6
Gierl, Heribert
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Ketelaar, Paul E.
6
Kim, Jooyoung
6
Kumar, Subodha
6
Shin, Woochoel
6
Alleman, James H.
5
Arora, Nilesh
5
Athey, Susan
5
Balseiro, Santiago R.
5
Bang Nguyen Viet
5
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National Bureau of Economic Research
7
American Marketing Association
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IGI Global
3
Springer Fachmedien Wiesbaden
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AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising Research Foundation
1
Association of National Advertisers
1
EconWPA
1
Edward Elgar Publishing
1
European Advertising Academy
1
Frankfurt School Verlag GmbH
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
International Electronic Publishing Research Centre
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
Pira International
1
Point-of-Purachse Advertising Institute
1
Special Libraries Association
1
The Council of State Governments
1
Uni-Taschenbücher GmbH
1
University of California at Berkeley
1
Universität Bremen
1
Universität Mannheim
1
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International journal of advertising : the review of marketing communications
95
Journal of business research : JBR
59
Journal of marketing communications
59
International journal of internet marketing and advertising : IJIMA
44
International journal of advertising : the quarterly review of marketing communications
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of advertising research
40
Journal of promotion management : innovations in planning and applied research
38
Journal of promotion management : JPM
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of retailing and consumer services
21
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of marketing research : JMR
17
Psychology & marketing
16
European journal of operational research : EJOR
15
Journal of advertising : official publication of the American Academy of Advertising
14
European journal of marketing : EJM
13
Journal of marketing
13
Journal of current issues and research in advertising
12
Quantitative marketing and economics : QME
12
International journal of technology marketing : IJTMkt
11
Journal of advertising
11
Marketing science
11
The journal of product & brand management
11
Young consumers : insight and ideas for responsible marketers
11
Asia Pacific journal of marketing and logistics
10
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
Journal of current issues and research in advertising : JCIRA
10
Journal of marketing research
10
Marketing letters : a journal of research in marketing
10
Journal of international consumer marketing
9
The journal of consumer marketing
9
CESifo working papers
8
Electronic commerce research
8
International journal of consumer studies
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of global marketing
8
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ECONIS (ZBW)
2,133
Other ZBW resources
16
RePEc
1
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1
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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2
Exciting on Facebook or competent in the newspaper? : media effects on consumers' perceptions of brands in the fashion category
Anselmsson, Johan
;
Tunca, Burak
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 720-737
Persistent link: https://www.econbiz.de/10012203361
Saved in:
3
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
4
Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
5
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
6
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
7
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
8
Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Kennedy, Claire
;
Gannon, Valerie
;
Kennedy, Aileen
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 253-270
Persistent link: https://www.econbiz.de/10010519724
Saved in:
9
Advertising in games : advergaming applications in the tourism industry
Celtek, Evrim
- In:
Handbook of research on effective advertising …
,
(pp. 64-89)
.
2015
Persistent link: https://www.econbiz.de/10011283763
Saved in:
10
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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