Exploring the impact of consumer generated advertising (CGA) on consumer brand responses
Claire Kennedy; Valerie Gannon; Aileen Kennedy
| Year of publication: |
2014
|
|---|---|
| Authors: | Kennedy, Claire ; Gannon, Valerie ; Kennedy, Aileen |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 13.2014, 4, p. 253-270
|
| Subject: | User-generated content | Consumer-generated advertising | Brand responses | UGC | CGA | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenimage | Brand image | Social Web | Social web | Werbung | Advertising | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010519724