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Advertising
China
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Consumer behaviour
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Greenhouse gas emissions
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Chen, Hongmin
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Liu, Yuan
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Teng, Lefa
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Wu, Xiaochuang
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Ye, Nan
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Yu, Ying
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Journal of business research : JBR
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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ECONIS (ZBW)
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Cheap-talk advertising, product experience, and reputation concern
Liu, Yuan
;
Chen, Hongmin
- In:
Managerial and decision economics : MDE ; the …
43
(
2022
)
7
,
pp. 3165-3175
Persistent link: https://www.econbiz.de/10013466818
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Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
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