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Trash talk rebuffed: consumers...
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Advertising
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Consumer-perceived signals of "creative" versus "efficient" advertising : investigating the roles of expense and effort
Modig, Erik
;
Dahlén, Micael
;
Colliander, Jonas
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 137-154
Persistent link: https://www.econbiz.de/10010256879
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2
Multifaceted influencers : toward a new typology for influencer roles in advertising
Rundin, Ksenia
;
Colliander, Jonas
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 548-564
Persistent link: https://www.econbiz.de/10012802324
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3
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
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4
How do advertised prices affect consumers' financial well-being and happiness?
Dahlén, Micael
;
Colliander, Jonas
;
Gajic, Vladan
;
Kim, …
- In:
Psychology & marketing
41
(
2024
)
9
,
pp. 2057-2069
Persistent link: https://www.econbiz.de/10015075036
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