Trash talk rebuffed: consumers' defense of companies criticized in online communities
Year of publication: |
2013
|
---|---|
Authors: | Colliander, Jonas ; Hauge Wien, Anders |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 47.2013, 10, p. 1733-1757
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Consumer behaviour | Word-of-mouth | Social media | Online communities | Service recovery |
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