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Does it pay to read your junk mail? Evidence of the effect of advertising on home equity credit choices

Agarwal, Sumit; Ambrose, Brent W. - 2008

We examine the effect of direct mail (commonly referred to as junk mail) advertising on individual financial decisions by studying consumer choice of home equity debt contracts. Consistent with the theoretical predictions, we find that financial variables underlying the relative pricing of debt...

Persistent link: https://www.econbiz.de/10010292175

Persuasive advertising : evidence-based principles

Armstrong, Jon Scott - 2010

Persistent link: https://www.econbiz.de/10003532888

Drink coca-cola, eat popcorn, and choose powerade : testing the limits of subliminal persuasion

Smarandescu, Laura; Shimp, Terence A. - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 715-726

Persistent link: https://www.econbiz.de/10011399274

A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them

Fransen, Marieke L.; Verlegh, Peeter W. J.; Kirmani, Amna; … - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 6-16

Persistent link: https://www.econbiz.de/10011298749

Theoretical framework of advertising : some insights

Nichifor, Bogdan - In: Studies and scientific researches / Economics edition / … 19 (2014), pp. 180-188

Persistent link: https://www.econbiz.de/10011333778

Confidence via correction : the effect of judgment correction on consumer confidence

Espinoza Peterson, Francine; Hamilton, Rebecca W. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10010359883

Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions

Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - In: Journal of marketing research : JMR 51 (2014) 3, pp. 270-285

Persistent link: https://www.econbiz.de/10010380962

Deconstructing symbolic ideology in contemporary communication strategy in advertising : the case of Nirma and Wheel

Rath, Pragyan; Bharadwaj, Apoorva - In: IIMB management review 26 (2014) 1, pp. 17-27

Persistent link: https://www.econbiz.de/10010383432

Does telic/paratelic user mode matter on the effectiveness of interactive internet advertising? : a reversal theory perspective

Jung, Jae Min; Hui, Hang Chu Michel; Min, Kyeong Sam; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1303-1309

Persistent link: https://www.econbiz.de/10010365127

Popcorn in the cinema : oral interference sabotages advertising effects

Topolinski, Sascha; Lindner, Sandy; Freudenberg, Anna - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 169-176

Persistent link: https://www.econbiz.de/10010366309

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