Popcorn in the cinema : oral interference sabotages advertising effects
Year of publication: |
2014
|
---|---|
Authors: | Topolinski, Sascha ; Lindner, Sandy ; Freudenberg, Anna |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 2, p. 169-176
|
Subject: | Advertising | Embodiment | Persuasion | Marketing | Mere exposure | Werbung | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Werbepsychologie | Psychology of advertising |
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