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Advertising
India
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Singh, Ramendra
4
Kumar, Jitender
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Sharma, Yukti
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Journal of Consumer Marketing
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Journal of Product & Brand Management
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A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
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2
Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
-
2019
Persistent link: https://www.econbiz.de/10012105359
Saved in:
3
Multicultural Intelligence: Eight Make‐or‐Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation
Singh, Ramendra
- In:
Journal of Consumer Marketing
27
(
2010
)
5
,
pp. 478-478
Persistent link: https://www.econbiz.de/10014848828
Saved in:
4
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Singh, Ramendra
- In:
Journal of Product & Brand Management
18
(
2009
)
2
,
pp. 160-161
Persistent link: https://www.econbiz.de/10014896081
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