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Brand image
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Gürhan-Canli, Zeynep
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Maheswaran, Durairaj
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William Davidson Institute <Ann Arbor, Mich.>
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Comparative advertising in the global marketplace : the effects of cultural orientation on communication
Gürhan-Canli, Zeynep
(
contributor
); …
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2000
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[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001649798
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