Sharing information with AI (versus a human) impairs brand trust : the role of audience size inferences and sense of exploitation
Year of publication: |
2024
|
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Authors: | Lefkeli, Deniz ; Gürhan-Canli, Zeynep |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 2014002-2. - Vol. 41.2024, 1, p. 138-155
|
Subject: | Artificial intelligence | Audience size | Brand trust | Consumer-technology interaction | Information disclosure | Sense of exploitation | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Künstliche Intelligenz | Markenführung | Brand management | Markenimage | Brand image |
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