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Advertising in France: the advertiser‐advertising agency relationship
Chevalier, Michel
;
Catry, Bernard
- In:
European Journal of Marketing
10
(
1976
)
1
,
pp. 49-59
Presents the results of a survey into the relationship between advertisers and advertising agencies in France. Suggests areas for improvement.
Persistent link: https://www.econbiz.de/10014725195
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