Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New … typology illustrates both the consumer purchase motivation and derived local fashion brand positioning. Contents Brand … Motivation Target Groups Scholars and students of marketing and brand management Specialists in fashion and lifestyle branding …

information processing of store environments during a field experiment conducted in two single-brand fashion-apparel stores (i … (e.g., brand information) and underlying processes that explain consumer behavior in brand-manifesting situations in …, and behavioral responses that characterize consumer-brand interactions at relevant brand touchpoints in compulsive buying …