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Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising

Hussain, Ali; Ding Hooi Ting; Abbasi, Amir Zaib; … - In: Journal of promotion management : innovations in … 29 (2023) 1, pp. 77-105

Persistent link: https://www.econbiz.de/10013483016

Perceived service recovery justice and customer re-patronage intentions : sequential mediation

Muhammad Asghar Ali; Ding Hooi Ting; Ahmad-ur-Rehman, … - In: Cogent business & management 8 (2021) 1, pp. 1-21

The aims of this time-lagged study are twofold, first to identify the effect of perceived justice (as a second-order construct) on recovery satisfaction and customer affection; secondly, to investigate the effect of customer affection and recovery satisfaction on customer’s re-patronage...

Persistent link: https://www.econbiz.de/10012649549

Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty : a PLS-SEM-based multi-sequential approach

Abbasi, Amir Zaib; Rather, Raouf Ahmad; Ding Hooi Ting; … - In: Journal of vacation marketing 30 (2024) 1, pp. 93-109

Persistent link: https://www.econbiz.de/10014631898

Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value

Hussain, Ali; Abbasi, Amir Zaib; Hollebeek, Linda D.; … - In: The journal of services marketing 36 (2022) 3, pp. 398-415

Persistent link: https://www.econbiz.de/10013407525

Investigating the impact of social media images' value, consumer engagement, and involvement on eWOM of a tourism destination : a transmittal mediation approach

Abbasi, Amir Zaib; Tsiotsou, Rodoula H.; Khalil Hussain; … - In: Journal of retailing and consumer services 71 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014265687

Does service recovery matter? : relationships among perceived recovery justice, recovery satisfaction and customer affection and repurchase intentions: the moderating role of gende...

Muhammad Asghar Ali; Ding Hooi Ting; Isha, Ahmad … - In: Journal of Asia Business Studies 17 (2023) 2, pp. 308-326

Persistent link: https://www.econbiz.de/10014335386