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The effect of 3-D product visualisation on the strength of brand attitude
Lee, Ki-young; Li, Hairong; Edwards, Steven M. - In: International journal of advertising : the quarterly … 31 (2012) 2, pp. 377-396
Persistent link: https://www.econbiz.de/10009557906
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The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil; Choi, Jiwon; Kim, Hyunchil; Davis, John A.; … - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
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A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
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The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun; Lee, Ki-young; Kim, Mikyoung - In: Journal of promotion management : innovations in … 25 (2019) 7, pp. 935-958
Persistent link: https://www.econbiz.de/10012179084