The effect of 3-D product visualisation on the strength of brand attitude
Ki-Young Lee; Hairong Li; Steven M. Edwards
| Year of publication: |
2012
|
|---|---|
| Authors: | Lee, Ki-young ; Li, Hairong ; Edwards, Steven M. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 2, p. 377-396
|
| Subject: | Website | Online-Marketing | Internet marketing | Visualisierung | Visualization | Werbewirkung | Advertising effects | Meinung | Opinion |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009557906