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~subject:"Advertising effects"
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Advertising effects
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Eagle, Lynne C.
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Dahl, Stephan
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of business ethics : JOBE
1
Journal of customer behaviour
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Working paper / Department of Commerce, College of Business, Massey University
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ECONIS (ZBW)
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Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.
;
Dahl, Stephan
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
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2
Is food advertising culture-bound? : contradictory results from three European countries
Czarnecka, Barbara
;
Dahl, Stephan
;
Eagle, Lynne C.
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10010233728
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3
"The children-nutrition-marketing ethics conundrum : identifying the issues"
Eagle, Lynne C.
;
De Bruin, Anne
;
Bulmer, Sandy
-
2002
Persistent link: https://www.econbiz.de/10001726427
Saved in:
4
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
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