Product placement in old and new media : examining the evidence for concern
Lynne C. Eagle, Stephan Dahl
| Year of publication: |
February (I) 2018
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|---|---|
| Authors: | Eagle, Lynne C. ; Dahl, Stephan |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 147.2018, 3, p. 605-618
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| Subject: | Product placement | Promotional regulation | Brands | Television | Children | Alcohol | Tobacco | Sunbeds | Product Placement | Kinder | Werbewirkung | Advertising effects | Fernsehen | Regulierung | Regulation | Rauchen | Smoking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-015-2955-z [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011798901