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~subject:"Advertising effects"
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Advertising effects
Relationship marketing
26,355
Beziehungsmarketing
25,680
Electronic Commerce
23,988
E-commerce
21,367
Marketingmanagement
17,141
Consumer behaviour
16,780
Konsumentenverhalten
16,638
Marketing management
16,550
Online-Marketing
13,228
Internet marketing
13,112
Social Web
8,159
Social web
8,153
Online-Handel
6,930
Online retailing
6,911
Internet
6,278
Theorie
6,201
Theory
6,182
Customer satisfaction
6,136
Kundenzufriedenheit
6,050
Deutschland
5,894
Germany
5,660
Marketing
5,026
Brand management
4,829
Markenführung
4,819
Service quality
4,551
Dienstleistungsqualität
4,530
USA
3,605
United States
3,500
Lieferantenmanagement
3,463
Supplier relationship management
3,461
Markenimage
3,049
Brand image
3,044
Einzelhandel
2,772
Retail trade
2,704
Werbewirkung
2,604
Digitalisierung
2,581
Viral marketing
2,521
Virales Marketing
2,520
Werbung
2,437
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516
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2,413
German
174
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Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Pauwels, Koen
11
Russo, Antonio
11
Esch, Franz-Rudolf
10
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Pelsmacker, Patrick de
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
Bauer, Hans H.
8
Chintagunta, Pradeep K.
8
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Tucker, Catherine E.
8
Zhu, Yi
8
Dwivedi, Yogesh Kumar
7
Fuchs, Wolfgang
7
Katona, Zsolt
7
Luo, Xueming
7
Malik, Garima
7
Narayanan, Sridhar
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Unger, Fritz
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Abou Nabout, Nadia
6
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National Bureau of Economic Research
4
Fachhochschule Reutlingen / European School of Business
3
IGI Global
2
OECD
2
Springer Fachmedien Wiesbaden
2
Advertising Research Foundation
1
Association of National Advertisers
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Technische Universität Braunschweig
1
Universität Bremen
1
Verlag Dr. Kovač
1
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Published in...
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International journal of advertising : the review of marketing communications
80
Journal of marketing communications
75
Journal of advertising research
74
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
Journal of business research : JBR
66
International journal of internet marketing and advertising : IJIMA
51
Journal of promotion management : innovations in planning and applied research
44
International journal of advertising : the quarterly review of marketing communications
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of retailing and consumer services
29
Journal of promotion management : JPM
28
Journal of marketing research : JMR
27
Psychology & marketing
27
Journal of advertising : official publication of the American Academy of Advertising
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
European journal of marketing : EJM
18
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
Journal of marketing research
17
Journal of marketing
15
Marketing intelligence & planning
15
Journal of current issues and research in advertising
14
SpringerLink / Bücher
14
The journal of product & brand management
14
Quantitative marketing and economics : QME
13
International journal of electronic marketing and retailing : IJEMR
12
Journal of the Academy of Marketing Science
12
Marketing science
12
Cogent business & management
11
Electronic commerce research
11
Journal of internet commerce
11
Journal of marketing management : MM
11
Marketing : ZFP ; journal of research and management
11
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of electronic commerce research : JECR
10
Journal of retailing
10
Marketing letters : a journal of research in marketing
10
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ECONIS (ZBW)
2,587
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1
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
4
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
5
Advertising and promotion on the internet
Stojković, Ana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
1
,
pp. 77-87
Persistent link: https://www.econbiz.de/10010458740
Saved in:
6
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
7
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
Saved in:
8
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
9
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
10
Customers create customers! : assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM
Noor, Uzma
;
Mansoor, Mahnaz
;
Shamim, Amjad
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 392-409
Persistent link: https://www.econbiz.de/10014514454
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