E-marketing
Judy Strauss; Adel El-Ansary; Raymond Frost
| Year of publication: |
c2003 ; 3rd ed
|
|---|---|
| Authors: | Strauss, Judy ; Ansary, Adel I. el ; Frost, Raymond |
| Other Persons: | El-Ansary, Adel (contributor) |
| Publisher: |
Upper Saddle River, N.J [u.a.] : Prentice Hall |
| Subject: | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXI, 578 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p.[548]-564) and index |
| ISBN: | 0-13-122793-9 ; 0-13-049757-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001702215