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Bambauer, Silke - 2003

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Klimmt, Christoph; Weinacht, Stefan; Donner, Bernhard - In: Medienwirtschaft : MW ; Perspektiven der digitalen … 6 (2009) 1, pp. 6-17

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Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590

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Shin, Wonsun - In: Young consumers : insight and ideas for responsible … 18 (2017) 4, pp. 378-392

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Tewari, Mallika; Upadhyay, Alok; Pant, Ashish - In: Paradigm Shift in Business : Critical Appraisal of …, (pp. 195-217). 2023

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Balnaves, Mark - In: Integrated brand marketing and measuring returns, (pp. 144-175). 2010

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Markgraf, Ingo - 2001

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